PerformMatch ™ Best Practices for Schools

PerformMatch ™ Best Practices for Schools (BPS) is a compliance rules set that allow higher education marketers to proactively begin self regulation of their online advertising campaigns against misrepresentations. PerformMatch ™ BPS was created in accordance with the Education Marketing Council’s Best Practices Code and the U.S. Department of Education’s regulations "to ensure program integrity in higher education."

• Allows schools to take immediate action towards running a compliant online marketing campaign
• Offers schools flexibility to oversee campaign verification and online compliance with one easy to use platform
• Provides the most up-to-date compliance tool available, as the rules set evolves as new regulations are clarified
• Gives schools the flexibility to customize rules to ensure compliance with their own brand guidelines

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PerformMatch ™ Private Link Service

PerformMatch ™ Private Link Service (PLS) is a managed escrow service that addresses the challenging issue of marketing compliance and referring URL privacy. PerformMatch ™ PLS provides schools and lead buyers the automated referring URL compliance transparency they demand, while protecting lead seller’s proprietary and confidential marketing information, including the identities of sub-affiliates and the key words that are used to drive traffic.

• Allows compliance to be a mutual goal by maintaining the confidentiality of proprietary assets of the lead sellers while ensuring compliance for the lead buyers
• Enables lead sellers to provide the compliance monitoring data that schools demand while still keeping their vast array of affiliate referring URLs concealed
• Facilitates communication through automated reporting
• Expedites compliance adherence by clearly outlining the exact location where a correction is necessary

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Benefits: Colleges and Universities

• Quickly identify and remove non-compliant lead providers

• Ensure accurate representation of your brand, program descriptions, locations, logos, trademarks, accreditation language, and much more

• Jumpstart your compliance efforts with the industry-leading PerformMatch™ BPS rules set

• Stay compliant with proposed U.S. Dept. of Education regulations via automated monitoring

• Access robust historical data to respond to internal or external creative and landing page audit requests

• Save time and money by automating compliance processes

Benefits: EDU Lead Providers

• Quickly identify and remove non-compliant affiliates

• Ensure your proprietary content and directly owned sites are always up-to-date with your school’s accurate marketing guidelines

• Jumpstart your compliance efforts with the industry-leading PerformMatch™ BPS rules set

• Protect your lead caps by investing in compliance technology and actively manage your compliance score

• Access robust historical data to respond to internal or external creative and landing page audit requests

• Save time and money by automating your compliance management process